What I talk about when I talk about Pinterest
How many of you here ACTIVELY use Pinterest for your business?
As a visual branding designer, most of my work is made for Pinterest, but here’s the confession: I haven’t been using it.
That’s going to change this week after listening to a podcast with Amy Porterfield & Jenna Kutcher. I thought I’d summarise the main points here, and hope you find it as useful as I did.
So the key thing about Pinterest is this. Stop seeing it as a social media platform. You are NOT looking to build your followers in the same way as say, Insta or FB. Think of it as a SEARCH ENGINE that your ideal clients are using right now to search for things they want to buy in the same way they would use google. As soon as you start seeing it this way, it will define the way you add content, using keywords to drive search results.
Here’s 4 ways you can start RIGHT NOW in driving new customers to your website.
1) Clean up your boards. Think of your Pinterest account as a magazine for your brand. What kind of things would you see? What kind of articles? I don’t just mean worky stuff either. How can your customers get to know you? For me, I’d probably have all the usual design stuff, but also maybe a cute dogs board, bullet journalling and nail-art boards as these are things that relate directly to ME. Showing what you’re really passionate about outside of your business helps build that know, like, trust factor that is just so essential to success.
2) Think about the titles of your boards, and use keywords to make sure they can be found. Google’s keyword finder is a great way of finding appropriate keywords for your market. Make sure you include URL links to your website and make sure they work …
3) Use the 80/20 rule. 80% of your pinned content can be other peoples that you’ve repinned if you think it will serve your market, and 20% original content – repurpose blog posts, images you’ve created in Canva etc. Pinterest’s algorithm rewards trustworthy pinners (i.e links work, not spam etc) that use the platform regularly.
4) Create vertical designs that will show better on the platform. Canva has a template I believe, and make sure the URL clicks through to the original blog post, your website or sales page. Pin often or use something like Tailwind to schedule your posts. I’m just trying this out this week.
I’m only at the start of my Pinterest journey so it’s going to be super interesting seeing what happens over the next few weeks.
Who’s in on adding Pinterest to their marketing strategy?